Embeded Advertising: Tweet This

Posted by on 2010/04/16


by Irma Arkus

First of all, I don’t know who Kim Kardashian is. Not a clue. Second of all, why on earth would anyone get $10,000 bucks to promote a product by tweeting about it???

What I do know is that Duncan Watts of Yahoo Inc. is asking advertising agencies to STOP paying such outrageous sums of money to people like Ms. Kardashian. Why? I will simply wave off the reasons and assume it is because Kardashian already has a boatload of money.

Nooooo!?

“If I had a fixed budget, I could get more value from a small amount of very influential [influencers], or a lot of smaller influencers, on Twitter,” Mr. Watts said. “If you recruit enough people who, on average, influence just one other person, you could get a much better return on investment if you aggregated them and altogether paid them a tenth of what Kardashian gets.”

Oh. This is why I back hobo advertising only.[AdAge]

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  • guerillagirl

    tweet tweet tweet. this whole kardashian shit paid for every tweet is so low. wtf would anyone subscribe to shitty advert tweets??? that’s what they are? sheer endorsements that we KNOW she is GETTING PAID FOR!!!

  • grahamp

    mmmm. good point. but then again, advertisers seem to be throwing bags of money to anyone who has paparazzi on their tail. these girls just have enough money to pay the paparazzi. vicious cycle. i’m with coco!