A detailed article I found posted today on Animenewsnetwork that explores the idea of internet fansubbing of anime as promotional tool for shows. It also gives a great short history of anime fansubbing and how the fandom in North America was virtually created with the practice back in the old vhs dub days, but it also talks a lot about how the internet is a tool for unregulated information, which Irma and I are always on about. Well worth a read.

Fansubbing as Promotion
Anime News