More Vagueries From ADV

As posted on ANN

“We know there are a lot of rumors swirling about, and that fans are looking for assurances that ADV will continue to distribute the anime series they know and love.

While we can’t go into any detail at this time, please know that ADV is working through a few short-term challenges and fully intends to continue our releases.

We thank you for your patience.”

(Courtesy of an ADV Films Spokeperson)

In other words, there is trouble in paradise. I am guessing there is something going on with the structuring of their distribution in that they want to release it one way and the Japanese creators, the original licensors, want it another. Japanese Licensors usually insist that DVD’s are distributed as single volumes over a certain time before box sets can be released. This is then ingrained in the licensing agreement with North American anime distributors once they purchase the license to a series. ADV, along with other companies, have had success selling box sets of different series. They could be wanting to distribute on or more box set oriented basis. This of course would require renogiating the license that ADV would have obtained. There is also the possibility of reworking distribution. This would make sense considering the pulling of trailers, episode previews, and the like from online before all of this mess began.

Nevertheless, the speed of the distribution of licensed anime properties in North America is again proving to be problematic. One of the advantages of fansubs and the reason for their existence and popularity is of course the price, but also the speed in which they are made available for English North American anime viewers. ADV is jeopardizing their properties by delaying them in this fashion in that speed is being affected here. Shows like Gurren Lagann enjoy a huge amount of hype based on their fansubbed digital formats, a hype that can and in the case of other titles, be cashed in on. This creates a window of opportunity for licensors to cash in on, and when problems like this occur, the titles get delayed and it gives time for hype and anticipation to be transferred to something else.

Ether or I would love if ADV would be more open here with its customers and potential customers. I for one am excited about getting a chance to get my hands on some Gurren Lagann goods because it was one of the best shows in a long time. It is frustrating when there is an utter embargo on information surrounding what is going on at ADV. This of course does nothing to soothe the fears of people who are already freaking the living poop out of themselves.