SciFi Gone SyFy?

by Irma Arkus

The SciFi network is changing its name to SyFy. The reason?

Apparently, the genial marketing excercise will broaden the appeal of a network specialising in supernatural and science fiction materials to encompass housewives who have lost their remotes, children who do not know the meaning of words “science” and/or “fiction,” and people who are ashamed of watching science fiction in general.

The arrogance of such a rebranding exercise usually results in disenfranchisement of the already existing fans.

And what is SyFy anyways? Any ideas?