FDA: Cheerios Are a Drug, According to Advertisements

by Irma Arkus

According to FDA, Cherrios labeling statements are so exaggerated that the product in question, the doughnut-shaped cereal, is technically an unapproved drug.

Labels by General Mills describe Cheerios as following:

• “you can Lower Your Cholesterol 4% in 6 weeks” ”
• “Did you know that in just 6 weeks Cheerios can reduce bad cholesterol by an average of 4 percent? Cheerios is … clinically proven to lower cholesterol. A clinical study showed that eating two 1 1/2 cup servings daily of Cheerios cereal reduced bad cholesterol when eaten as part of a diet low in saturated fat and cholesterol.”

That, accoring to FDA, makes Cheerios a drug, intended for use in lowering cholesterol and treating hypercholesterolemia, and that is not what the product is intended for.

There are medical statements on both front and back of the cereal box.

General Mills already has a statement posted on their site, but there is no budging from the straightforward FDA letter.