Monthly Archives: April 2010

Embeded Advertising: Tweet This

by Irma Arkus

First of all, I don’t know who Kim Kardashian is. Not a clue. Second of all, why on earth would anyone get $10,000 bucks to promote a product by tweeting about it???

What I do know is that Duncan Watts of Yahoo Inc. is asking advertising agencies to STOP paying such outrageous sums of money to people like Ms. Kardashian. Why? I will simply wave off the reasons and assume it is because Kardashian already has a boatload of money.


“If I had a fixed budget, I could get more value from a small amount of very influential [influencers], or a lot of smaller influencers, on Twitter,” Mr. Watts said. “If you recruit enough people who, on average, influence just one other person, you could get a much better return on investment if you aggregated them and altogether paid them a tenth of what Kardashian gets.”

Oh. This is why I back hobo advertising only.[AdAge]

YouTube now hosting pornography

Looking Back: Image of Terrorists Examined

by Irma Arkus

It was only a matter of time before topics such war, terrorism, and Islam became assimilated into comedic content. While these are seemingly still out of bounds for American filmmakers, UK seems to be offering this year a surprising roster of comedic films that do address the issues of terrorism, nationality and ethnicity in a multicultural, cosmopolitan arena.

It struck me earlier today that Harold and Kumar are the closest thing North Americans have to inclusion of the “other,” the upcoming UK productions, boisterously irreverent and humorous, have a better time including the idea that the “other” is these days undeniably part of all of us.

The first one is Four Lions, directed by Christopher Morris, a prominent TV name known for “Brass Eye” and “Nathan Barley” episodes. Four Lions tells a story of four young jihadists who are planning a terrorist plot, while obviously engaging in uncovering ideological inconsistencies amongst four men who are the product of western upbringing as much as of their own cultural roots.

Another movie that came as an even bigger surprise this year is The Infidel, by the lovable Omid Djalili, who, as a devout muslim and a family man, discovers that he is actually jewish and adopted.

This twist, I did not expect. And it comes with an entirely new territory of hilarity touching on anything from anti-semitism, famed Islamic apostheosis, and of course, the unearthed joys of Judaism!

I bet you anything that these two will not be released in 3D.

LISTEN TO: Miracles

Introducing “Insane Clown Posse,” a US-based band from Detroit (these days better known as hell), that started in 1984 and made its mark with 1995 Riddle Box which pushed the band to prominence up to such an extent that Disney purchased their contract only to relinquish it for the sake of rebuilding its “family values” public image.

NASA Reveals a New Type of Underwater Vehicle

by Irma Arkus

ScienceDaily reports on NASA’s reveal of its first, thermodynamic, naturally-powered vehicle, designed for underwater movement. The Sounding Oceanographic Lagrangrian Observer Thermal RECharging (SOLO-TREC) uses that same concept that most scoff as inefficient: it harvests ocean’s own water-current movements as well as temperature differentiations in order to create enough thermodynamic power for the module to self-propel.

The pilot project is extraordinarily promising, (especially since we know that Google is trying to map the ocean floor systems) in terms of creating better, cheaper and durable underwater probes.

Think about it? I would certainly like a few sent to Europa, a liquid-covered moon orbiting Jupiter during the upcoming Europa Jupiter System Mission (EJSM) in 2020.

Harold and Kumar: Update

by Irma Arkus

Turns out, I’ve interpreted the move to 3D correctly. The latest announcement is that Harold and Kumar movie franchise, the 3rd film in a loveable, ethnically-inclined stoner series, is coming out in 3D. Oh, yes it is funny.

FCC’s Authority Over Internet Rejected By US Court: What Does This Mean?

by Irma Arkus

Announced yesterday was a disturbing court finding: the US D.C. Circuit Court of Appeals overturned an earlier FCC ruling against Comcast for interfering with the BitTorrent traffic, better known as bandwith throttling. Essentially, the court’s ruling dismisses FCC’s power to regulate the Internet outright, similarly to how US Environmental Protection Agency was hampered from enacting any regulations against corporate polluters in California.

But better question yet is what this means for Internet users, particularly in terms of the ongoing battle for established Net Neutrality?

While EFF wisely points out that Comcast has already succumbed to pressure of its user base, who demanded that Net Neutrality principles be adopted and enacted by the ISP, the remainder of providers may take advantage of this ruling in order to continue with expansion of deep packet inspection and bandwidth throttling.

But as Fred von Lohmann points out, FCC is currently not the regulatory body and it should not necessarily be one either, when considering its history of easily succumbing to public pressure and conservative hysteria. Nipplegate scandal for one, caused the FCC to demand millions of dollars in punitive damage for the Superbowl scandal, and television content has undergone changes in “decency” standards.

Should we expect FCC to also demand the impossible moral clauses for Internet content then?

The ruling is the one hand worrisome, as it allows Canadian authorities and regulatory commission, the CRTC, as well as our federal conservative politicians to suggest that across the border, net neutrality principles have not been adopted, opening Canadian consumers to yet another barrage of potential legalities and regulations that would make Internet content less accessible, and more expensive.

On the other hand, the gatekeepers, electronic rights lawyers, activists and networking specialists all agree that it is time for US to gain a foothold in the Web 2.0 world by having a more politically neutral body to regulate Internet traffic. Unfortunately for us, that usually means that it will also be invaded by corporate instead of civil interests. [EFF]

Propylene Molecule Manufactured…Sans Chemical Waste

by Irma Arkus

US Argonne National Laboratory has released an announcement that their scientists, Jeff Greeley, Stefan Vajda and Larry Curtiss, have recreated the propylene oxide molecule, used just about anywhere, from production of plastics to brake fluid.

Using silver nanoclusters, creation of propylene in a laboratory setting, has resulted in familiar chemical minus the environmentally toxic pollutants, a commonly found by-product of the current process in propylene production.

“While the process does not eliminate ALL of environmental hazardous substances, it does cut down on most of them,” Argonne’s media liaison Brock Cooper explains.

Bearing in mind that production of silver nanoclusters itself is relatively intricate, the possibilities of creating man-made materials such as propylene without the usage of currently utilized raw resources would be an expensive and tedious process, but it does give hope for production of these when faced with scarcity, as well as in unconventional settings and locations.


New York invasion by 8-bits creatures !
PIXELS is Patrick Jean’ latest short film, shot on location in New York.

Written, directed by : Patrick Jean
Director of Photograhy : Matias Boucard




Collateral Murder

5th April 2010 10:44 EST

WikiLeaks has released a classified US military video depicting the indiscriminate slaying of over a dozen people in the Iraqi suburb of New Baghdad — including two Reuters news staff.

Reuters has been trying to obtain the video through the Freedom of Information Act, without success since the time of the attack. The video, shot from an Apache helicopter gun-site, clearly shows the unprovoked slaying of a wounded Reuters employee and his rescuers. Two young children involved in the rescue were also seriously wounded.

Go to to view the video and read the rest of the story.

Iraq has been occupied for seven years. This footage represents only minutes of that time. Such acts are neither rare nor isolated. Go to for more information.